Pizza Hut became happy canteen and Bing sounds like sickness: why western brands entering China treat naming as transcreation, not translation.
Posts with tag.: translation
Humpty Dumpty in English, Indonesian, Russian and Turkish shows what each grammar forces speakers to decide, and what the new research on linguistic relativity found.
The Association of Spanish Language Academies says Spanish will lead the world in native speakers by 2050. Here is what drives the forecast and what it changes.
Google Docs now translates documents in 53 languages from inside the editor, but the output is plain Google Translate. Here is where that works and where it fails.
Emergency patients given a professional interpreter were four times as likely to report satisfaction, and the Annals of Emergency Medicine study points to safety gains too.
Google translated 16 million words into Hindi, Tamil, Swahili and more for Wikipedia using Google Trends to pick articles and humans to fix the machine drafts.
How linguists are using crowdsourced volunteers to translate low resource languages that machine translation still cannot handle, from Haiti to intelligence work.
Google search volumes suggest only 8% of companies translating a website ever consider international SEO. Why keyword research should decide what gets localised.
Machine translation is a triage tool in cross-border litigation, not a substitute for human legal translation. Where it saves money and where it loses cases.
Search terms, tokenisation and blocking statutes: why e-discovery quietly fails on foreign language documents, and how cross-border review teams build around it.
A translated exhibit is testimony, not evidence, and the other side can attack it. How certified translations of evidence are challenged and what makes them survive.
An EU-commissioned report valued Europe's language industry at $12bn and growing 10% a year. Why the sector stayed invisible and what the investors saw first.
Arabic web users grew 2,000% and Chinese is overtaking English online. How Google Translate and human projects like Meedan are keeping the web readable.
Occitan, Breton, Basque, Corsican and Alsatian all survive in a country whose constitution recognises one language. A guide to the languages spoken in France.
Latin, Greek and Hebrew survive at university because translation turns locked manuscripts into evidence students can argue with, and machines still cannot do it.
From Roman Dacia to Church Slavonic, Soviet Cyrillic and the 2023 law that renamed it Romanian, the Moldovan language has always been an argument about politics.