Google bundled translation into a service for exporters. The ads were the cheap part to translate; the checkout, the support and the keyword research are where campaigns fail.
Posts with tag.: Market
Starting a translation business can be a rewarding and profitable venture
Estimates of the translation market span a tenfold range because nobody agrees what to count. What is not disputed is why it exists, or which tiers automation actually took.
VisitBritain told hoteliers not to thank Chinese guests for compliments. Behind the tip sheet sits a serious point about high and low context cultures.
Translating a company's name into Spanish or any other language can help make the brand more accessible and appealing to local audiences
US demand for translators and interpreters kept climbing through the recession, with global spending on language services estimated at $26 billion a year.
Discover how strategic marketing translation boosts global growth, builds trust, adapts brand voice, and improves SEO for successful international expansion.
MLA job listings stop falling but do not recover, leaving new PhDs in English and foreign languages fighting over a shrunken pool of tenure-track posts.
Vietnam’s growth is reshaping demand for Vietnamese translation services, and the agencies still using diaspora reviewers are quietly losing the market.
Learn 6 expert tips to choose the best business translation service, from Portuguese document translation to security, quality, pricing and scalability.
Asian language translation revenue hit $1,312 million in 2008 and was projected to reach $1,516 million, with southern India's factories driving a hiring surge.
Pizza Hut became happy canteen and Bing sounds like sickness: why western brands entering China treat naming as transcreation, not translation.
The research firm predicts language moves from back-office cost to revenue lever in 2011, with machine translation, crowdsourcing and video localization leading the shift.