Multilingual SEO is not translated SEO. It needs native keyword research, correct hreflang tags and real localization, and the competition abroad is far thinner than in English.
Posts with tag.: keyword research
Over half of Google searches are now non-English. UK firms competing only for English keywords are paying premium prices for the most crowded market on the web.
Google bundled translation into a service for exporters. The ads were the cheap part to translate; the checkout, the support and the keyword research are where campaigns fail.
Google search volumes suggest only 8% of companies translating a website ever consider international SEO. Why keyword research should decide what gets localised.