Multilingual SEO is not translated SEO. It needs native keyword research, correct hreflang tags and real localization, and the competition abroad is far thinner than in English.
Multilingual SEO is not translated SEO. It needs native keyword research, correct hreflang tags and real localization, and the competition abroad is far thinner than in English.
Over half of Google searches are now non-English. UK firms competing only for English keywords are paying premium prices for the most crowded market on the web.