Thailand tried to grow Thai Wikipedia with statistical machine translation. The idea was right and the mechanism was wrong, for reasons every localization team now recognises.
Posts with tag.: Local
Google bundled translation into a service for exporters. The ads were the cheap part to translate; the checkout, the support and the keyword research are where campaigns fail.
Google search volumes suggest only 8% of companies translating a website ever consider international SEO. Why keyword research should decide what gets localised.
Estimates of the translation market span a tenfold range because nobody agrees what to count. What is not disputed is why it exists, or which tiers automation actually took.
US Spanish-language broadcasters began adding English subtitles as second and third generation Latino viewers, especially teenagers, showed a clear preference for English.
Learn key cultural etiquette tips for travel—from greetings and dress codes to tipping, dining, and photography—for respectful, meaningful global experiences.
Translating a company's name into Spanish or any other language can help make the brand more accessible and appealing to local audiences
US demand for translators and interpreters kept climbing through the recession, with global spending on language services estimated at $26 billion a year.
Helsinki startup XIHA offered content in 56 languages and, unlike LinkedIn, paid its translators. The premise outlived the platform.
An EU-commissioned report valued Europe's language industry at $12bn and growing 10% a year. Why the sector stayed invisible and what the investors saw first.
Discover how to learn local slang before you travel to connect with locals, avoid misunderstandings, and enjoy more authentic, culturally rich experiences.
Discover 5 hidden signs your business needs professional translation services to avoid costly mistakes, protect your brand, and boost global growth.
Discover how strategic marketing translation boosts global growth, builds trust, adapts brand voice, and improves SEO for successful international expansion.
Discover why modern game localization drives global success, boosts player engagement, and increases revenue through cultural and linguistic adaptation.
Learn how professional editing improves cultural travel guides by ensuring accuracy, clarity, respect, consistency, and better SEO for global readers.
The Commission's Directorate-General for Translation opened a public platform to collect hard data on an industry that had never properly counted itself.
Vietnam’s growth is reshaping demand for Vietnamese translation services, and the agencies still using diaspora reviewers are quietly losing the market.
Wikipedia marks its tenth birthday by opening its first office outside the United States in India, betting that growth now depends on local language editions rather than English.
Common Sense Advisory surveyed 651 providers in 75 countries: demand is up over 13% a year, translation rates are down, and memory discounts hit 48%.
Spanish has 500 million native speakers across 20 countries and no neutral default, which is why dialect, register and the subjunctive decide every translation.
From Rihanna backwards French tattoo to a prison handbook promising an execution yard, the annual Jelly Donut Awards collect the five worst translation errors of the year.
English speakers still outnumber Chinese speakers online, but the gap is closing fast, and Beijing has banned foreign words in publications without a Chinese translation.
MBC and Showtime Arabia abandoned classical Arabic subtitles for dubbing, because 70 million people in the region could not read the words on screen.
From the docks to the life sciences sector, Liverpool has needed translators for two centuries: what legal, medical and creative language work actually involves.
Automotive translation covers manuals, diagnostics, contracts and marketing across dozens of markets, where a single mistranslated value becomes a safety and warranty problem.
Acrolinx, Asia Online, Clay Tablet and Milengo built a best-of-breed translation stack aimed squarely at SDL, and the seams are where it lives or dies.
Multilingual SEO is not translated SEO. It needs native keyword research, correct hreflang tags and real localization, and the competition abroad is far thinner than in English.
Asian language translation revenue hit $1,312 million in 2008 and was projected to reach $1,516 million, with southern India's factories driving a hiring surge.
Russian translation fails when it is treated as word substitution. Cases, aspect, register and culture decide whether the result reads as native or as machine output.
Villagers in Rockfield want the Welsh name Llanoronwy scrapped from their signs, arguing the council invented a translation for a place name that never needed one.
Pizza Hut became happy canteen and Bing sounds like sickness: why western brands entering China treat naming as transcreation, not translation.
The research firm predicts language moves from back-office cost to revenue lever in 2011, with machine translation, crowdsourcing and video localization leading the shift.
Over half of Google searches are now non-English. UK firms competing only for English keywords are paying premium prices for the most crowded market on the web.
When it comes to translating either dialogue or the written word from
Senate Bill 2639 would force foreign-language signs in the Philippines to carry a Filipino or English translation. Mandating a translation is not the same as mandating a good one.